STOP CHASING LOW-TICKET CLIENTS.
Build a client acquisition strategy that helps you reduce your client load — and increase your income.
If you're already good at what you do but your business requires a constant stream of small clients to hit your revenue goals, you don't necessarily need more leads. You need to start going after clients who can afford to pay you more.
I work with established service providers who are ready to move beyond small, low-value engagements and build a cold outreach strategy around the kind of business they actually want to run.
I'll look at your current outreach, targeting, offer, positioning, and messaging, then build a strategy around the opportunities you want to pursue.
THE GOAL:
More revenue from fewer clients — without constantly chasing your next small project.
HEY, I'M DEVIN.
I'm a marketing strategist and founder of The 10.22.D Agency. I help service-based businesses sharpen their positioning, messaging, and marketing strategy so they can attract better opportunities—not just more attention.
My approach to cold outreach goes beyond writing emails. I look at who you're targeting, what you're selling, how you're positioning it, and what you're saying to make sure your outreach is actually aligned with the business you're trying to build.
That's what this strategy is about: using cold outreach intentionally to move your business upmarket.
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YOUR PROBLEM ISN'T NECESSARILY GETTING CLIENTS.
YOUR PROBLEM ISN'T NECESSARILY GETTING CLIENTS. It's getting the right ones.
You can have 15–20 clients and still feel like you're constantly chasing the next one. You can spend hours delivering $500 or $800 projects that leave you wondering:
“How am I supposed to grow this business without taking on even more work?”
That's the low-ticket client hamster wheel. The answer isn't always more leads. Sometimes, you need to change who you're targeting, what you're offering, and how you're positioning yourself.
That's where I come in.
THIS ISN'T A TEMPLATE.
I BUILD THE STRATEGY AROUND YOUR BUSINESS.
There isn't a universal outreach formula that will work for every service provider. Your offer, pricing, experience, ideal client, sales process, and goals all affect how you should approach the market. So I don't hand you a generic cold email sequence and send you on your way.
I'll look at your business, your current client base, your offer, and your current outreach to figure out what needs to change. Then I'll build your strategy around the clients you actually want to land.
WHAT I'LL WORK THROUGH
01 — WHO YOU SHOULD BE TARGETING
I'll identify the types of companies and decision-makers that make sense for the level of business you're trying to build. We'll get specific about who is worth your time—and who isn't.
The goal: stop pitching anyone who could use your service and start pursuing the people who can actually afford it.
02 — WHAT YOU SHOULD BE SELLING
I'll look at your current service, offer structure, and pricing to determine whether they support the type of client you're trying to attract. Because moving upmarket isn't as simple as sending your existing $500 offer to a company with a bigger budget.
Your offer needs to make sense for the buyer you're pursuing.
03 — HOW YOU SHOULD POSITION YOURSELF
I'll clarify the value you're bringing to your target client and how that value should show up in your outreach.
The goal is to make your service feel like a worthwhile investment—not another commodity they're shopping around for.
04 — WHAT YOU SHOULD SAY
I'll develop the messaging and outreach angles you'll use to start conversations with the clients you want. Your outreach will be built around their problems, priorities, and reasons to care about what you offer.
05 — HOW YOU SHOULD FIND PROSPECTS
I'll give you a clear approach for identifying and prioritizing potential clients. You'll know what makes a prospect worth pursuing and where to find them.
06 — HOW YOU SHOULD FOLLOW UP
I'll develop a follow-up strategy that keeps the conversation going without making you feel like you're begging for a response.
07 — YOUR OUTREACH PLAYBOOK
I'll pull everything together into a strategy you can use to consistently pursue the right opportunities.
You'll know:
Who to target.
What to offer.
How to position it.
What to say.
Where to find prospects.
How to follow up.
THIS IS FOR YOU IF...
You already have a service people pay for.
You already have clients.
You know how to deliver your work.
But you're tired of needing a constant stream of small clients to keep your business moving.
You're ready to:
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Pursue larger opportunities
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Stop relying on a high volume of small projects
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Get more intentional about who you target
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Position your service for clients with bigger budgets
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Build a more sustainable way to bring in business
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Use cold outreach strategically instead of sending emails and hoping someone bites
THIS ISN'T FOR YOU IF...
You're looking for your first client.
You haven't figured out what service you sell.
You need someone to simply write a few cold emails for you.
Or you're looking for a magic script that guarantees clients.
This is a custom strategy engagement, not a collection of templates.
Tell me more about your business below